#GOOGLE MY BUSINESS ACCOUNT UPDATE#
Next, update your business's photos periodically. GMB is an excellent way to build trust with your customers and assuage concerns, so don't blow the opportunity. If you've recently ramped up your cleaning regimen, mention that too. If that means you know only accept contactless payments, mention that.
While you're at it, change your business's description by adding a line or two about how you've taken steps to combat the spread of the coronavirus. Whenever you adjust your hours, your customers will be notified of the change via orange text that appears in your GMB panel. This way, you'll have a reference to point in case a customer complains that you're not open when you used to be.
Whenever you have to adjust your business hours, always make sure your GMB profile reflects the hour changes. If you want specific hours dedicated to certain types of services (i.e., takeout only), add these under the “More hours” box.Adjust your normal business hours for each day of the week.Sign in to your Google My Business account.To make changes to your GMB account, follow these simple steps: If your business has been affected by the ongoing pandemic, your first order of business is to change the operating hours on your account. This paragraph should describe how your business has adjusted to the changing public health environment and should include information about how you're complying with sanitary measures. Fortunately, GMB lets you input your business's operating schedule on the GMB panel, so it makes it super easy to communicate any scheduling or operating changes to your audience.Īlso, Google lets you write a 750-character description (i.e., one-two paragraphs) about your business. Since Google is the first place your customers go to source information about your business, you need to keep your GMB updated with your latest business hours and any other relevant information your customers might need. Consequently, you have to be able to communicate any changes in your working hours and health protocols to your customers immediately. Whereas before business hours were relatively stable and predictable, nowadays that's not always the case given that public health orders are changing so rapidly. The events of the past year have catapulted GMB into the digital marketing spotlight. More often than not, I find that customers are using GMB to source opinions and reviews of a business rather than other platforms, so it helps to keep your GMB active and well-curated.Ĭovid-19 And GMB: Why The Pandemic Has Changed The Game Plus, the relative decline of crowd-sourced review apps like Yelp has helped propel GMB to new heights. Customer reviews are displayed under your GMB profile, giving your business social credibility that rivals Yelp or Trustpilot.Direct messaging optionality - customers can send messages directly to your company phone or email via the GMB interface.GMB has Google Maps integration, which makes it easier to find your business on the world's most widely used mobile map and directions app.It sets an immediate first impression for searchers who see your business's essential info listed on the right-hand side of the interface.A completed GMB listing can single-handedly improve a business's local SEO ranking.
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